The Zebra Crossing Project by Eduard Čehovin
This pedestrian crossing in Serbia jumbles up the usual arrangement of black and white stripes. The zebra crossing was commissioned by the Museum of Contemporary Art of Vojvodina in Novi Sad for the road outside its entrance. The project was led by Professor Eduard Čehovin, who teaches Typography at the Academy of Fine Arts at Ljubljana University in Slovenia.
The Zebra Crossing Project originally began in 2008 with a commission from the mayor’s office in Ljubljana. For that project, Čehovin came up with a spotty design.
The ZEBRA project redefines the visual image of road markings, where their functionality and choice of colour remain the same. In this sense it gives design a public character that expresses good codes of practice with its innovative expression.
The project’s goal is to change the existing image of the pedestrian crossing using a new design dimension. In my intervention only existing crossings have been used. The ZEBRA project’s gallery is the street, the artists’ signatures are the works themselves, the viewers of the project are passers-by.